TradeView - A Kentucky World Trade Center Publication
Volume 17 Number 6
December 2006
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El Salvador: An Emerging and Attractive
Foreign Investment Destination

El Salvador is emerging as an attractive destination for several industries. The Central American Free Trade Agreement or CAFTA, has given the country the opportunity to increase trade with the United States.

According to PROESA, the National Investment Promotion Agency of El Salvador, which helps bring in foreign investment, the economically active population or EAP, for the year 2002, was recorded at 2,707,272 people, of which 63% were located in urban areas and 37% were located in rural areas. The country's education focus can be observed in the number of students and graduates that the country generates. About 110,000 students enroll at universities each year. With 5000 students graduating with technical degrees per year, it has a strong technical base

Located in Central America, El Salvador has the advantage of being well-positioned to both the North and Central American markets. Its close proximity to the United States provides a competitive edge over China, as goods can be produced and transported at a faster rate. Apart from that, the country is also situated close to capital cities from which 70 per cent of regional commerce takes place. El Salvador is one of Latin Americas country that is able to boast an established democracy and open trade system that enables more foreign trade and greater global competitiveness for the region.

The 2005 Index of Economic Freedom ranked El Salvador as the second freest economy in Latin America and in the 2004-2005 Global Competitiveness Report by the World Economic Forum, the country was listed as the fourth most competitive country in Latin America and 53rd out of 104 economies in the world.

El Salvador also has a good infrastructure such as an international airport, paved highways that connect airports and ports. A deep-sea port is being built in La Union, which will be the second-largest after Panama and which will have an overland route to connect it to the Atlantic.

PROESA says it has managed to garner USD 242.8 million in two years from June 2004 to May 2006. Out of this, USD 22 million was from electronics and automotive manufacturers which between them, generated 3000 jobs. One such automotive company is Arnecom, which is a joint venture between the Mexican Xignux and the Japanese Yazaki Corporation, which manufactures harnesses, automotive components and instruments.

Recently, US-based Saturn Electronic, which manufactures electronics, components for fuel, actuators or electronic controllers and solenoids and electrical cables and harnesses for batteries for the automotive sector, set up an unit in El Salvador. The company's initial investment of USD 2 million, is likely to go up. Saturn will initially hire 500 people in El Salvador.

*After an exhaustive search of 2 years that took place in Mexico, Central and South America, we found in El Salvador competitive and stable labor, a labor market open to foreign investment and government plans and private initiative well focused in investments attraction" stated Mario Okubo, Vice President of Operations of Saturn.

 

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