TradeView - A Kentucky World Trade Center Publication
Volume 17 Number 4
Summer 2006
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Exporting Kentucky - Why not to Africa?

By Nathaniel Greene, CEO, The EconVillage Group, LLC

Last to be seen as a place for trade and investment, the continent of Africa largely remains invisible to the developed world - except when it involves petroleum and other high valued minerals. Yet, within and across Africa, opportunity for sound investment and trade exist. Motivated by the 2000 African Growth and Opportunity Act and the 2004 Millennium Challenge Corporation policy initiatives, qualifying African countries are looking to "U.S. know how" now more than ever, to help them grow their economies, reduce poverty and connect to the global marketplace. The continent's more then 775 million people are looking for solid opportunities for economic growth and social well-being - Africa is now in positive transition. Market opportunities for Kentucky companies and entrepreneurs in Africa are real and plentiful.

Six years ago The EconVillage Group, LLC (EVG), a for-profit Kentucky corporation focusing on managing for quality outcomes began its mission to lead in helping to reduce poverty and social inequities in Ghana, West Africa by using business development policy and relationships to promote greater socio-economic equity. EVG and its commercial, government, and educational partners in Africa and the U.S., are engaging in local participative civic and social planning tied to the human and civic infrastructure needs of small and medium size corporate business ventures - manpower development, local banking and financing, and intellectual property rights.

The work of EVG and its commercial partner, Whayne Supply Company, and education partner, Jefferson Community & Technical College, resulted in an invitation from Secretary of State Condoleezza Rice to come to Washington D.C. for the Compact Signing Ceremony between the Millennium Challenge Corporation (MCC) and the Republic of Ghana on Tuesday, August 1, 2006. The signing will establish a $547 million dollar Millennium Challenge Account with Ghana. After the signing, EVG and their partners will return to Ghana to further clarify how technical training in support of business ventures will strengthen each others outcome measures while reducing local poverty.

EVG will travel to Ghana, West Africa August 8 through August 15, 2006. The travel delegation will work under the theme of "Building a Skilled and Responsive Workforce System in Support of a Growing Ghanaian Economy." The working group, which includes entrepreneurs, educators and government leaders is now known as iTEC/Africa (International Technical and Economic Consortium/Africa).

Strategic goals for the August visit are:
1. Access to Training - Create a bridge of quality learning opportunities for Ghanaians seeking a technical-vocational education and training.
2. Workforce Development - Standardize and upgrade Ghana's workforce training and development standards (to world standards) for teaching and learning technical skills, and
3. Reverse Brain-drain - Build into Ghana's vocational and technical training system the capacity to produce and sustain a quality workforce that attracts economic development and returns talented and skilled Ghanaians from the Ghana diaspora.

Expected Outcomes from the Travel are:
1. Secure a better understanding of how, who, and where to find local and international financial support for the concept of developing Ghana's human potential and business growth through quality technical training and vocational education in Ghana and West Africa.
2. Introduce Louisville and Kentucky business interests to Ghana and West Africa's emerging commercial markets and business opportunities. And
3. Sign a Purchase and Guaranty Agreement between Louisville, Kentucky based Whayne Supply Company, The EconVillage Group, Ghana based EconVillage Associates, and the Ghana Department of Feeder Roads to supply their contractors with reliable used or refurbished Caterpillar road building equipment.

EVG is proud to be the facilitator of the visit to Ghana and served as the consultant and broker for the workforce development project. EconVillage believes that after six years at designing its village-centered concept of quality economic development in the emerging Ghanaian market, we better understand how and why a participative systems approach to building markets in Africa, and understanding in Kentucky, will reduce poverty and inequalities across the African continent and beyond.

Contact Nathaniel E. Green
1-502-587-0533 Work
1-502-295-1980 Cell
1-502-425-4789 Home
negreen-asso@att.net


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